About This Book
Reach for this book when your child is suddenly begging for every toy they see on a screen or doesn't yet understand that television commercials are designed to sell, not just inform. It is a perfect tool for discussing consumerism and the 'gimme' phase that often hits during the early elementary years. In this story, Arthur is mesmerized by a flashy advertisement for a doggy Treat Timer. He works hard to earn the money, only to realize that the product in the commercial is far less impressive in real life. It explores themes of perseverance and financial literacy while gently modeling how to handle disappointment. It is an ideal choice for parents wanting to teach the value of a dollar and the importance of healthy skepticism toward advertising.
What Parents Should Know
Sensitive Topics
This is a secular, realistic story. It deals with minor financial frustration and the disappointment of being 'tricked' by marketing. The resolution is realistic: the product is a letdown, but Arthur learns a valuable lesson about being a savvy consumer.
